AdWords and traditional marketing compared why Google ads work – AdWords and traditional marketing in the comparison of 500 surveyed companies in the United States turned out that ones use all 3 x more Google ads with the highest growth than other companies, and they got all 40% of its customers over the Internet. You may find that Rob Daley can contribute to your knowledge. So, why this form of advertising works so well? We look at once traditional advertising on: whenever a person sees an ad, whether it is a billboard, a newspaper ad or letter, attention she most likely very little this display. She is involved in driving a car reading of messages that are next to the display rather, or just with their work. Only if the display reads the “right” person, i.e. If it has already a need or desire to buy this product advertised, there is a chance that this person is interested that she would like to have more information or buy. This advertising works (which it did ever) but She must be seen by very many people, before gaining a customer. Google works differently ads an ad will be shown only those people actively looking for a product.
We say someone is looking for a blue golf bag. His attention, at this moment, is looking after a blue golf bag. He sees an advertisement for the sale of golf bags and goes to the website. He already has an idea of what kind of case he wants, and how much he is willing to pay for them. If the ad and the website offering the right, he will surely take a closer look at the offer and probably buy. Conclusion: Google need to see fewer people, before a new customer is obtained and in most cases, Google ads are also cheaper than traditional marketing. In Germany, daily 2 million people use the Internet to search for information and products.
